Home & Wood

A home and lifestyle retailer with a wide physical range needs an online store that feels as easy to browse as walking the aisles — and turns visits into orders.

• Translating the in-store experience into a digital one
• Presenting a large, varied catalogue through clear visuals and informative product pages
• Intuitive browsing across very different categories
• Reducing friction throughout the purchase journey
• Reaching relevant audiences across Cyprus
• Turning digital traffic into measurable online sales

Successful e-commerce takes more than launching a website. The approach combined technology, user experience, product presentation and digital marketing into one growth system.

• E-commerce architecture and category structure
• Mobile-first, responsive shopping experience
• Product page optimisation
• Checkout journey improvements
• SEO-friendly site structure
• Performance marketing and social creative direction
• Analytics and ongoing measurement

A well-structured storefront gives every product a clear home and every visitor a clear path to purchase.

• Storefront designed around Building, Paints, Decoration, Garden, Furniture and more
• Responsive layouts for mobile, tablet and desktop
• Bilingual shopping in English and Greek
• Trust signals: island-wide delivery, payment options, store information
• Scalable foundations for seasonal ranges such as Christmas

Development and marketing work together: campaigns bring the right shoppers in, the store converts them.

• Paid search planning
• Meta Ads and social advertising
• Product-focused advertising creative
• Audience targeting and retargeting
• SEO and organic visibility
• Campaign measurement and optimisation