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E-commerce case study · E-commerce · Brand Experience · Digital Marketing · Online Retail

Kandelamou

From scent to screen.

A digital shopping experience designed to bring fragrance, atmosphere and thoughtful gifting together.

24/7

Online store

A digital storefront designed for always-on shopping

Kandelamou candles, room spray, perfume and wax melts on a warm neutral background

01 — The brand

Kandelamou creates scented candles, home fragrances and wax products — with seasonal collections and gift-ready pieces designed around small moments and big atmosphere.

  • Scented candles
  • Home fragrances & room sprays
  • Wax melts
  • Seasonal and Christmas collections
  • Gift bouquets and gift sets

02 — The challenge

Customers can't smell a candle through a screen. Fragrance products need a digital presentation that makes atmosphere and scent feel tangible.

  • An appealing, consistent visual identity
  • Fragrance profiles communicated through words and imagery
  • Building customer confidence online
  • Intuitive product categories
  • Products presented both as personal treats and gifts
  • Straightforward mobile shopping

03 — E-COMMERCE DEVELOPMENT

A complete storefront that supports a polished, conversion-conscious shopping experience.

  • Storefront design and customisation
  • Catalogue organisation and seasonal merchandising
  • Product pages with imagery and storytelling
  • Cart and checkout experience
  • Mobile-responsive design
  • Shipping, delivery and promotional messaging
  • Greek-language shopping experience

04 — Digital marketing strategy

A marketing approach suited to a modern fragrance brand. These are the capabilities the store is built to support — not a list of channels confirmed as active.

  • Meta Ads for product discovery
  • Instagram and Facebook creative
  • Seasonal and Christmas campaigns
  • Gift-oriented promotions
  • Retargeting, email and retention
  • SEO-friendly product and category content

05 — Designed to turn browsing into buying

The store guides customers from first look to checkout — and gives them reasons to come back.

  • Easy product discovery
  • Clear product and delivery information
  • Promotional incentives
  • Mobile-first browsing
  • A straightforward checkout
  • Opportunities for repeat purchases

Results

Built for the next stage of digital growth.

A cohesive e-commerce experience gives Kandelamou a stronger digital foundation for product discovery, seasonal campaigns, customer engagement and future commercial growth.

01

Digital storefront

A dedicated shopping destination for the brand.

02

Product storytelling

A cohesive presentation that communicates atmosphere, fragrance and gifting value.

03

Marketing-ready foundation

Built to support campaigns, promotions, customer acquisition and future optimisation.

Your brand deserves more than a website.

Let's create an e-commerce experience that brings your products to life and gives your business the digital foundation to grow.

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